Effective marketing campaigns depend on a competent and thorough marketing strategy, targeted advertisements that take into consideration market trends, initiatives by the competition, and a realistic appreciation of your clients impression of your product and industry.
Market Analysis & Strategy Consulting
Thanks to the Talent and Professionalism of the Holodyn Team, I have turned what was once a dream into a successful aviation company. I continuously receive compliments on the corporate website and the AirExpress? brand. Holodyn Corporation has developed a highly targeted marketing campaign that has resulted in international exposure and attaining clients were commonly found unreachable!
-- Thay : Humes McCoy Aviation
To prepare you for a successful campaign, Holodyn Corporation performs research in your industry to determine what competition exists, how the competition is performing in the market, what product features are uniquely available and what marketing avenues exist to be exploited. Available marketing opportunities are compared with parallel industries, client demographics are reviewed and a comprehensive analysis is formulated that outlines the best marketing options available. With this information organized, a marketing strategy is developed that best utilizes the available advertising channels and marketing budget.
Search Engine Optimization (SEO)
Over 80% of web users find and select websites or businesses they'll patronize by using a search engine.
-- Small Business Information Center, August 2005
Effective search engine marketing strategies aren't a luxury for today's business, they are a necessity. Search engine optimization (SEO) takes into consideration the patterns employed by the popular search engines like Google, Yahoo, MSN, and Ask Jeeves. Every search engine uses a unique method of analyzing web site content, ranking the content, and matching customer requests for best relevance. It is a subtle but imperative step to take when developing content for the web that the content be thoroughly explained using common terminology and organized in a way that lends credibility to the value of your web site as a resource for valuable web content.
Banner & Pay-Per-Click Advertisements (PPC)
Every day, millions of people are looking online for specific goods or services.
-- PEW Internet & American Life Project Report, January 2005
While Marketing through the internet remains a cost effective method of gathering qualified leads, it has become an extremely competitive market that requires aggressive ongoing efforts to stay abreast of the competition. Search engines provide systems for advertising directly to your demographic through systems called Pay-per-click (PPC) Advertisement campaigns that represent your products and services when internet searches are performed in your industry. In addition there exist news forums and special interest groups that create synergy in targeted industries and provide an inexpensive avenue for distributing information to a large audience. While the cost for advertising in through these mediums is minimal when compared to television or radio advertisements, they are completely effort based and demand the ongoing attention to remain effective.
Website Ad-Copy Organizing and Authoring
The Holodyn Marketing team combines years of experience and authoring talent to produce well organized and commonly understood advertisement content that facilitates both the clear representation of your materials and the leverage of targeted search-engine-friendly terminology.